Learn ho to turn any skill, passion or knowledge into automated income with a digital product business and stop trading time for money - just like Atticus and hundreds of our users have done.
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• What was Atticus’s plan to stop trading time for money
• How he saved money and avoided paying for multiple tools
• What tools he used instead and how he used them
• The exact steps he took to get his entire business live within 24 hours
• His exact strategy to get his first customers on autopilot
• How he made sure his product would sell and kept the process low-risk
• The full strategy, inspiration, and practical know-how you can use for your own online business
Atticus already had some followers when he joined Flowlance, but he wasn’t making any money from them.
(So don’t worry, even if you’re starting from zero, you can do it and by the end, you’ll know how.)
He is a dad who wanted to help other dads get fit at home. Without fancy gym memberships and complicated equipment. All just with simple kettlebell workouts that busy fathers could actually stick to.
The problem: He had valuable knowledge as a fitness coach, but no system to turn it into income without trading endless hours.
The solution: A simple 3-step lead magnet strategy that helped him turn his knowledge into leads and sales within days.
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Atticus chose a strategy where he added a simple CTA to his content and created a lead magnet that he offered on an opt-in page in exchange for an email. But like many others, he faced multiple challenges in this first step.
Like most people starting out, Atticus faced the classic problems:
He wasn’t sure where to host his product. He wanted a platform that would still make sense in the future, when he launched more products, so he wouldn’t have to migrate everything later.
At the same time, he was worried about rising fees and being forced to pay more as his business grew.
He also knew that launching a course is not cheap. Many platforms charge hundreds of dollars upfront, even before you make your first sale. He didn’t want to risk spending a lot of money without knowing if his plan would work.
On top of that, he didn’t want to rely on multiple disconnected tools and sending leads from one platform to to another for an email and another for courses, and another for payments. It's expensive, fragile, and easy to break. He wanted one simple system that would keep everything in one place.
In short, he needed a solution that was affordable, scalable, and simple enough to launch without technical stress.
He needed a simple way to:
✉️ Collect contacts from potential customers
📕 Send them free materials automatically
🎥 Host his online training programs somewhere
💰 Create sales pages that actually convert
💳 Process payments in exchange for access to a product or course
🧾 Generate and send invoices to customers
The problem: In the past, this used to require dozens of hours of setup and paying for several expensive tools.
Atticus was held back by technical complexity, upfront time and money costs, the overwhelm of juggling multiple platforms, and the fear of getting stuck in tech instead of focusing on helping dads get fit, but first he needed to figure out how to set this up quickly, easily, and with minimal investment.
Even though there were a few tools that could help with this, they were often complicated, overly complex, and looked like they were built 15 years ago. On top of that, many of them took a percentage of the money earned - something Atticus didn’t want.
Atticus needed something simple that would let him focus on what he did best - helping dads get strong with kettlebells - not wrestling with technology.
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Right when Atticus was determined to figure everything out himself, he discovered Flowlance during his extensive research.
He was trying to find a tool that would let him launch fast, but instead, he already spent more time comparing and testing tools than building his actual business...
During this time Atticus signed up for Flowlance, tested all features in our free trial version (where all features are available unlimited) and finally been able to set up his opt-in page and payment gateway so he can accept orders in 5 minutes following our simple instructions inside Flowlance which was faster than anything he had tried before.
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He finally found the solution he had been looking for - a simple, but powerful and effective all-in-one tool for his online business. So he became our user and started working on his plan to stop relying on 1:1 training sessions and get more time for himself and his family.
Instead of saying: "I help people lose weight"
Atticus said: "I help busy dads get strong and lean with simple kettlebell workouts at home"
Why This Was So Important:
✅ Dads immediately thought: "This is for me!"
✅ He stood out from generic fitness coaches
✅ Content creation became easy - one topic, endless angles
✅ The algorithm knew exactly who to show his content to📱
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Atticus didn't just post random workouts. He created a content system:
His Winning Content Types:
📌 START HERE - He created an introduction post for new profile visitors so they could quickly understand who he is and what he does.
📌 SPECIFIC WORKOUTS - He shared real workout snippets and exercises for free to show his expertise in action.
📌 "QUICK REMINDER" - He posted short motivational clips designed to inspire people and occasionally go viral.
📌 "CLIENT STORIES - He shared real client results and transformation stories to build trust and proof.
📌 "TALKING HEADS" - He shared his personal opinions, insights, and takes to build authority and credibility.
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The Psychology Behind It:
He used content to help strangers get to know him.
He shared real results from his clients to build trust.
He showed how he works and how he helps people improve.
He openly shared his thoughts on fitness and progress, which helped build authority and make people relate to him on a human level.
This slowly made people think: "If this he shares for free, his paid stuff must be incredible."💡
He create a material where he advises dads how they can start getting fit completely for free at home, reveals what goals the PDF can help them achieve, who he is, what experience he has, and shows his unique kettlebell solution.
What Atticus created:
"Auto-Pilot: Kettlebell Training Method" - A free training guide
His promise: "This simple method helps busy dads train consistently, even when life gets chaotic."
Why This Worked Like Magic:
✅ Solved a real first problem: staying consistent as a busy dad
✅ Free = no risk for people to try
✅ Required email = built his email list
✅ Positioned him as the expert in his niche
✅ Built trust by sharing value before asking for money
What YOU Can Create: One simple resource (PDF guide, checklist, template) that moves your audience from point A to Point B.
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He published this material on Flowlance using the "Lead Magnet" feature - which served as an opt-in page (he set the price to $0) to collect names and email addresses, which he could then use for further outreach.
The result: People knew exactly what to do: Enter email → Get free guide 👇
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He did not create no complicated websites and don't need any expensive developers.
At the end of the free material, Atticus invites people to his sales page, where they can buy his paid product.
Atticus created a simple sales page that included:
• A cover image that clearly shows the product name and what it is
• A price so people know what to expect
• Copy that explains the value and benefits of the paid product
• A built-in checkout so customers can pay instantly
The result: People who got value from the lead magnet were much more likely to buy the paid product right away, because they already trusted Atticus.
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After capturing leads with his free guide, Atticus needed a way to stay in touch, build trust, and turn subscribers into more paying customers.
So he set up a simple email follow-up system that nurtured new leads and guided them toward his paid offer if they didn’t buy right after consuming the lead magnet.
His 6-Email Follow-Up Sequence:
Email 1: Deliver the free guide + show core ideas
Email 2: Teach one part of the lead magnet even deeper
Email 3: Show the common struggle people face
Email 4: Bridge to his paid solution
Email 5: Share success stories and proof
Email 6: Direct invitation to buy (natural next step)
What happened:
By email 6, people weren't thinking "Should I buy this?"
They were thinking: "This is exactly what I need next."
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Since Flowlance is intuitive, he didn't have to learn complicated software - he could focus mainly on his marketing copy and making sure his product sells amazingly well... 💰
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The 3-Step System:
1. Create Lead Magnet (Free valuable content)
👇
2. Deliver Value + Email Sequence (Build relationship)
👇
3. Present Paid Offer (Natural next step)
The advantage of Flowlance sales pages is also the ability for customers to pay through Apple Pay or Google Pay and literally pay with one click - this increases the number of sales. 🚀
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🎯 $200 total revenue
📦 10 paid programs sold
📧 108 email leads collected
📈 250+ new Instagram followers
👥 874 page visits
🔎 238 clicks to his offers
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Why people bought from Atticus from the beginning:
✅ They got value from his free content
✅ The free guide proved he knew his stuff
✅ Clear offer for their specific problem
✅ Affordable pricing (low barrier to entry)
💡 The Big Picture:
Many coaches move into monthly or yearly programs as they grow. While some of that income still comes from 1:1 client work, the goal is not to cut off all the clients - it’s to stop relying 100% on trading time for money.
The smarter model is having 60%+ of your income running in the background through scalable offers, while the rest comes from manageable, meaningful client work that feels fulfilling, not draining.
You stay close to your customers. But your income no longer depends entirely on your calendar.
• He chose a platform built for selling, not just for making pretty websites
• He followed simple, but smart 3-step opt-in strategy and he build trust first and sell later
• He shared valuable content on social media that showed real experience, so people bought without feeling pressured
• He focused on one clear solution that set him apart from other fitness coaches
• instead of jumping between ideas, he stayed consistent long enough for it to actually work.
Pick one problem that you’ve solved for yourself and can teach others.
Then use a simple lead magnet strategy and focus only on getting your first 100 customers for your paid offer. Until then, don’t add new products, new offers, or new ideas.
Stay consistent and commit to this strategy for at least 90 days.
If you’re worried that you don’t have an audience, you can learn how to run $5/day ads to your lead magnet and buy the attention you need. If you want more guidance along the way, you can get my Launch OS guide, which will help you sell your first digital product on autopilot.
🚀 Start Your Journey Today - Get Your First Sale With "Automated Cashflow Blueprint"
Or you can create a FREE account and try Flowlance yourself.
You can set everything up in just a few minutes.
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