Gumroad vs Flowlance: Which Platform Is Better for Creators in 2025?

Are you thinking about selling online, but can't decide whether to go for the commission model that you know from Gumroad, or choose a more independent one that Flowlance gives you?

Most creators start because they want freedom. But platforms like Gumroad quietly take that away.

You become dependent on their algorithm, their audience, and their cut. Flowlance gives creators that freedom back. You own your store, your profits, and your future.

Gumroad and Flowlance take two very different paths.

Gumroad is a marketplace. You list your digital products, courses, or memberships for free, and they help you sell them. In return, they take a big cut from every sale. It’s 30% if it comes from their marketplace. But even if someone buys from your own profile, they still take 10% + $0.50.

The more you sell, the more money you lose on commissions. And if their search algorithm ever changes, your sales can vanish overnight.

Flowlance gives you your own Creator Store. You keep 100% of your sales. It helps you build long-term relationships, grow your audience, and sell on your terms. No commissions. No middlemen. Just you and your business.

Pricing

Gumroad

• No monthly fee
• 10% + $0.50 per transaction for sales from your profile
• 30% per transaction for traffic from their marketplace

Flowlance

• $19/month (Starter)
• $39/month (Creator)
• $99/month (Pro)
• 0% commission - everything you make is yours

Gumroad feels free. But once you start making sales, you’re giving up a huge chunk of your revenue.

See how commissions made Jacopo switch to Flowlance

Where They’re Similar

Both platforms let you:

• Set up your own Creator Store
• Sell digital products, sessions, and memberships
• Add your own custom domain

Where Flowlance Wins

🚫 No commissions
You sell. You keep the money. Gumroad takes up to 30%. Flowlance takes 0%.

🤖 Your own store with an AI setup
Flowlance gives you a real storefront. Clean and professional. You don’t feel like just another seller on a marketplace. If you want to save time on setup, AI will make it ready for you in seconds.

✨ Built for independent creators
Gumroad is product-centered. It cares about the product it can show in search and take a cut from. Flowlance is creator-centered. It supports your long-term growth, teaches you how to find buyers, and helps you build your brand.

🔁 Work with your customers long-term
Most creators don’t make their money from one-off sales. They make it from returning customers, referrals, and repeat business. Flowlance gives you the tools to grow that kind of business.

📋 CRM tools built in
Flowlance helps you build real customer relationships. Manage your customers, add notes, and set up automated email sequences. You can import your contacts, too.

📨 Simple lead magnets
Give away a free product in exchange for an email address. In just a few clicks. On Gumroad, you have to manually set up a regular product, price it at $0, and hope it works the way you want.

🎨 Professional branding
Add social links and website links to your Flowlance store. They show up with platform logos and look clean. On Gumroad, you can only paste them as text in your bio. It looks unprofessional.

🎁 Custom product delivery
Selling a Custom Product? You decide what happens after the purchase. Great for coaching, services, or anything that’s not a simple download.

🎯 Direct sales
Send someone a link. They land directly on the checkout page. No storefront. No clicks. Perfect for high-ticket offers.

🗓 Built-in calendar
If you sell 1:1 sessions or coaching, Flowlance includes a calendar to manage all your bookings.

🧾 Manual invoices
Need to bill someone directly? You can send an invoice from inside Flowlance. You don’t have to go anywhere else.

💪 Powerful features, easy to use
Flowlance gives you powerful features like upsells, email sequences, and communities. But it keeps them simple. There’s nothing "just for pros." Everything is simple to use - even if you're just starting out.

What Users Are Saying

Joey appreciates how fast Flowlance allowed him to move

‍

In Flowlance, Jonas found everything he needed in one place

Detailed Comparison

Why Flowlance Works Differently

Gumroad makes creators dependent on their search engine. The platform promotes your products, but not your brand. That’s a problem - because if the algorithm changes, your income can disappear. You’re not building anything lasting.

Flowlance does the opposite.

It’s built to help creators launch fast, stay independent, and keep everything they earn. The platform is simple by design. You don’t get stuck in dashboards or waste hours setting up your first product. There’s always a clear next step, and you can start selling in minutes.

But simplicity doesn’t mean missing out on something. Flowlance includes everything a creator needs to run a real business: upsells, lead magnets, email automation, communities, and much more. All of it is built in and easy to use.

See For Yourself

Sometimes it helps to just see things. Here’s how these two platforms compare visually.

My Store page in Gumroad

My Store page in Flowlance

Edit Product page in Gumroad

Edit Product page in Flowlance

Conclusion

Gumroad works for simple, one-off sales - if you’re okay giving away 30% of your revenue. But it locks you into their ecosystem. You’re dependent on their search. Their marketplace. Their rules. Or you can drive in the sales yourself, and still give up 10% and pay $0.50 for every sale.

That’s not real freedom.

Flowlance gives creators full independence. No commissions. A store optimized to sell. More control. And all the tools to run a real business.

If you want to start fast, sell smarter, and keep what you earn, Flowlance is the better long-term choice.